How to Make a Media Kit
As a blogger, working with brands is very alluring. I actually started most of the blogger outreach program at my former company. The PR team worked with the “famous” bloggers – Sincerely Jules, ManRepeller, Natalie Off Duty – but I worked with the up and coming bloggers. Some of my favorites that I really saw grow include A Fashion Love Affair, Blue Perk and My Style Vita. One of the biggest things that would make me consider paying a blogger for a post was their media kit. It was a great way to see their stats – and how many impressions our budget would garner us – in one easy PDF.
I started this blog as a reprise from talking about fashion all day (even though I did talk about fashion a lot at first because that’s all I knew blogging to be) but realized very quickly I wanted to focus more on lifestyle. I started talking about food, running, travel and healthy living. Not soon after, Davida discovered me.
I joke that Davida is my dark haired Canadian twin. We are the same age, have a similar-ish upbringing, a lot of the same interests and a very similar personality. For people who have met either of us, we are a lot of personality at once. We were both in Montreal last New Year’s and met in person. It was an instant connection. Angela and I actually went to visit her in Toronto last May and she spent time with me in San Francisco during Thanksgiving.
If you read my blog, I’m assuming you read Davida’s blog. Besides being my friend, confidant and the person who has talked me off a cliff more than once, she is also my blog mentor. Davida took The Healthy Maven full-time over a year ago and hasn’t looked back since. Wanting to share her knowledge and talent with others, Davida just launched the blogger resource The Blogger Project this week with her friend and fellow blogger Lee from Fit Foodie Finds.
One of the big things I struggled with as Almost Getting it Together began to grow was how to make a media kit. Davida made one for me over the summer like a doll when I needed one in a cinch – but now she and Lee have put together their expertise to bring gorgeous, easily customizable media kits to everyone.
A few weeks ago, I had the chance to use their tutorial and video to create my own media kit. I gathered all my photos and stats, sat down and watched a YouTube video that walked me through everything step-by-step. You don’t even need InDesign or PhotoShop – you can use PicMonkey to design your media kit! That was the biggest selling point to me. I had a media kit in thirty minutes without limited graphic design knowledge.
If you want to work with brands, one easy way to get their attention is to send your media kit. Brands will also begin to reach out to you about featuring their products or services and if you ask about a budget for the post, including your media kit is a great way to increase your chances of making money from a sponsored blog post.
Head over to the Blogger Project to learn more about how to make a media kit!
Chat with me:
Do you have a media kit? Have you checked out the Blogger Project? What brands would you love to work with?