How to Make a Media Kit

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As a blogger, working with brands is very alluring. I actually started most of the blogger outreach program at my former company. The PR team worked with the “famous” bloggers – Sincerely Jules, ManRepeller, Natalie Off Duty – but I worked with the up and coming bloggers. Some of my favorites that I really saw grow include A Fashion Love Affair, Blue Perk and My Style Vita. One of the biggest things that would make me consider paying a blogger for a post was their media kit. It was a great way to see their stats – and how many impressions our budget would garner us – in one easy PDF.

I started this blog as a reprise from talking about fashion all day (even though I did talk about fashion a lot at first because that’s all I knew blogging to be) but realized very quickly I wanted to focus more on lifestyle. I started talking about food, running, travel and healthy living. Not soon after, Davida discovered me.

I joke that Davida is my dark haired Canadian twin. We are the same age, have a similar-ish upbringing, a lot of the same interests and a very similar personality. For people who have met either of us, we are a lot of personality at once. We were both in Montreal last New Year’s and met in person. It was an instant connection. Angela and I actually went to visit her in Toronto last May and she spent time with me in San Francisco during Thanksgiving.

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The day I discovered my bomb-ass roof.

If you read my blog, I’m assuming you read Davida’s blog. Besides being my friend, confidant and the person who has talked me off a cliff more than once, she is also my blog mentor. Davida took The Healthy Maven full-time over a year ago and hasn’t looked back since. Wanting to share her knowledge and talent with others, Davida just launched the blogger resource The Blogger Project this week with her friend and fellow blogger Lee from Fit Foodie Finds.

One of the big things I struggled with as Almost Getting it Together began to grow was how to make a media kit. Davida made one for me over the summer like a doll when I needed one in a cinch – but now she and Lee have put together their expertise to bring gorgeous, easily customizable media kits to everyone.

A few weeks ago, I had the chance to use their tutorial and video to create my own media kit. I gathered all my photos and stats, sat down and watched a YouTube video that walked me through everything step-by-step. You don’t even need InDesign or PhotoShop – you can use PicMonkey to design your media kit! That was the biggest selling point to me. I had a media kit in thirty minutes without limited graphic design knowledge.

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Of course I had to choose the pink media kit.

If you want to work with brands, one easy way to get their attention is to send your media kit. Brands will also begin to reach out to you about featuring their products or services and if you ask about a budget for the post, including your media kit is a great way to increase your chances of making money from a sponsored blog post.

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Choose from four templates and make your own media kit in less than 30 minutes!

Head over to the Blogger Project to learn more about how to make a media kit!

Chat with me:
Do you have a media kit? Have you checked out the Blogger Project? What brands would you love to work with?

26 comments on “How to Make a Media Kit

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Susie @ SuzLyfe on April 23, 2015 7:12 am

I need a media kit, and was going to put some time into making one yesterday, and then got sidetracked. I did see your blurb on The Blogger Project site, lol. I just need to stop thinking that I’m going to do it myself and bite the bullet and get a template!
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Cassie on April 27, 2015 2:17 am

Haha yes get the template, worth just “getting it over with”!

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Davida @ The Healthy Maven on April 23, 2015 8:23 am

Love you long time babes! I’m so happy I stumbled upon your site that one day and stalked you. Clearly from the video I have stalkerish tendencies but I know I good friend when I see one :) I’m so happy you enjoyed the kit and I can’t wait to see where it takes you with AGIT. I also can’t wait till you’re on TBP one day. Love you!!!
Davida @ The Healthy Maven recently posted…Want To Take Your Blog To The Next Level? Introducing My New Website: The Blogger Project!My Profile

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Cassie on April 27, 2015 2:15 am

Loveeeee you thank you so much for having me be a part of this!!

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Kim @ This Ole Mom on April 23, 2015 9:36 am

I love the media kit I think I will try it out. Thank you for sharing. Pinned!!!
Kim @ This Ole Mom recently posted…Peanut Butter & Banana GrahamwichesMy Profile

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Marisa @ Uproot from Oregon on April 23, 2015 10:03 am

You guys are the cutest – love these photos. Hope the media kit is already sending you the bucko bucks ;) xo
Marisa @ Uproot from Oregon recently posted…Get Your Green On for Earth DayMy Profile

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Cassie on April 27, 2015 2:15 am

Haha hopefully soon ;)

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Ruth Bloch on April 23, 2015 10:19 am

OOOOOOH,,,ive been pushing this off for a while now….I’m gonna just have to do it!

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Lee on April 23, 2015 10:52 am

YOU’RE AMAZING! xoxo

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Cassie on April 27, 2015 2:14 am

You guys did all the hard work, I’m just showing it off ;) xoxo

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Ashley @ A Lady Goes West on April 23, 2015 10:58 am

Hi Cassie! I have so many of those similar rooftop shots, and they are the best! How cool you and Davida are friends. And I didn’t know you used to work in PR either. I have a media kit that I made myself, of course. But this tool Davida and Lee have put together seems awesome! Love seeing new projects like this!
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Cassie on April 27, 2015 2:14 am

Their hard work is just so amazing and inspiring to see!!

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Tanea on April 23, 2015 11:11 am

It’s so important to have a media kit when you’re working with brands. But I also think it’s like a resume for your blog, so it’s good to keep it updated and ready! Those are really nice templates!
Tanea recently posted…How to show or hide WordPress widgets with JetpackMy Profile

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Cassie on April 27, 2015 2:13 am

That’s a great way to look at it – the template is easy to update every month!

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Erin @ Her Heartland Soul on April 23, 2015 11:26 am

These media kits are great! I think I need to update mine!

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Cassie on April 27, 2015 2:13 am

It is totally worth the money because they are so simple to use!

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Sam @ PancakeWarriors on April 23, 2015 11:37 am

A media kit is definitely something I need to work on. I’m so excited to see Davida and Lee’s project come together – I love Davida’s blog!
Sam @ PancakeWarriors recently posted…Oven Baked SalmonMy Profile

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Cassie on April 27, 2015 2:13 am

They are both so talented – blown away by their passion and hard work!

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Ange @ Cowgirl Runs on April 23, 2015 12:23 pm

My media kit is in desperate need of an update, and I love Davida and Lee and TBP :)
Ange @ Cowgirl Runs recently posted…What a Week!My Profile

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Cassie on April 27, 2015 2:08 am

Yes, use one of their templates – so easy!!!

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Whitney on April 24, 2015 9:45 am

So cool that they launched the blogger project to help others!

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Cassie on April 27, 2015 2:08 am

Yes, such great resources!! And we need to Skype soon!! xo

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Jo @ Living Mint Green on April 24, 2015 4:47 pm

I thought I was your twin?

We drink wine & like running – what more is there to say?
Jo @ Living Mint Green recently posted…I never thought I’d say this.My Profile

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Cassie on April 26, 2015 10:29 am

You’re my blonde Western Canada twin. And we seriously need to make both of those things happen sometime this year ;)

[…] How to Make a Media Kit via Almost Getting it Together […]

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Amber on April 28, 2015 6:26 am

pinning this, THANK YOU!
Amber recently posted…What to Eat with IBSMy Profile

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